Aster House
Hospitality identity / 2026
Identity, campaigns, photography, film, digital experiences, environments, and editorial systems.
Large campaigns, small studies, and each project taking only the territory it requires.
Hospitality identity / 2026
Mobility campaign / 2026
Independent fragrance / 2025
Furniture launch / 2025
Outdoor publication / 2024
A public identity with room for the whole city block.
The case-study image crosses its initial boundary, forcing the text field to take new ownership.
Identity imagery, signage, editorial application, and digital application were composed as a system that stayed quiet in the room.
Application sequence
Signage remains legible. Editorial material makes room to arrive. Digital detail is useful rather than demanding.
The final system is generous, direct, and specific enough to be remembered after checkout.
THREADLINE is an independent production studio working from strategy through image, object, and experience.